Feb 10, 2013 at 01:17AM EST
And in 2010… the marketing heads of Hasbro looked around the conference room and said “We need a product that will spread like wildfire and spawn as many people who love it as much as there will be people who hate it. We need a product that will rake in profits and breed fans who will watch every minute of the show and hang their head when their favorite character doesn’t receive a featured episode and say ‘Maybe next season.’ It needs to be a product that surpasses its demographic and inspires people to obsess, tolerate, write, draw, ochestrate, create, communicate, fantasize, and love.”
So Hasbro made a pony.
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