Dove Real Beauty Campaign - Comment #816,345

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Teh Brawler
Teh Brawler

It’s obviously gotten criticism because there will always be someone who will complain, no matter how asinine the complaint is.

MY complaint (lol) is with the male parody version. I honestly dislike that people are continuing to perpetuate the stereotype that men are always arrogant and unfazed, brimming with confidence and little else. It makes us out as uncaring and, in many ways, unhuman. I deal with a lot of insecurity with my physical appearance, regardless of whether its valid, and I don’t want to be told I’m not being manly enough for feeling that way.

Finally, someone made a comment on the YouTube page that this was playing off of women’s insecurities to sell products. That may be true at a level, but it still seems a bit counter intuitive to me. If the entire basis of products like these is beauty and and social acceptance, telling people that they’re beautiful naturally doesn’t seem like a great business strategy.


in reply to Teh Brawler

I dunno, maybe it’s more of a long term strategy.

They get on the good side of people by stroking their ego and sensibilities. When those people get older, they may feel they’re losing this sense of beauty and it’s not uncommon for people who want to maintain it, to turn to products which aid in this maintenance. Hello, Dove! My associative memory tells me I should come to you, as your brand name is linked to the concept of beauty, not to mention you were always so good to me…

Can you see what I’m getting at?


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