Fake/Funny Error Messages
You’re correct, it’s not exactly an internet meme, but at some point when we revamp the categorization, we’ll include a section for stuff like this. But I also want to point out that we don’t want a lot of really broad subjects like this.
iPod Ad Spoofs/Parodies
I’ve given this a lot of thought, and I’m just not really in favor of calling it a meme. It might go along with this “other than memes” category we’ve talked about, but the implementation is a ways off.
But here’s my reasoning.
The iPod ads were so prevalent and so successful that the parodies, spoofs, and imitators didn’t have to spread the idea to eachother.
And this gets to part of the problem I have with analyzing something that’s sourced from professionally produced media rather than participatory memes.
TBWA \ Media Arts Lab is the ad agency that has produced every bit of advertising for Apple for the last 20 odd years and they’ve been iconic. And really, most ad campaigns to come out of TBWA have inspired people to create parodies or imitate them in some way.
You could go really in depth with talking about the creative ad campaigns to come out of TBWA and the ways people have gone around repeating them. But then the real story gets down to the people involved.
Lee Clow, the Chief Creative Director has made household names out of a number of brands before Apple. I can say “It keeps going and going and going and going” and you know I’m talking about the Energizer Bunny. That’s one of Lee Clow’s creations. I can say “Yo Quiero Taco Bell” and every thinks of that little Chihuahua. Again, that’s Lee Clow’s doing. Well, him and the rest of the people he’s directed over the years.
That’s advertising though. That’s marketing. That’s creative production. Other creative people are naturally inclined to create spoofs of hugely successful ad campaigns, pros and amateurs alike.
So there’s really no question of “where did this come from?” or “what makes people want to imitate it?” The answer is that marketing is both a profession and an industry. They’re in the business of making things that are attention getting and entertaining by design.
A meme is something that can spread by it’s own qualities without relying on a person to buy ad-space for it.
Normally, I would say this is a memetic hub and not a meme. But the story of how it started is really what makes it a meme.
But the order that things are stated seems little mixed up. It should be clearer that it was because of the fact that other people were making their own single serving sites that imitated his format that Max Goldberg decided to start YTMND, a site centered around this one meme. But the material produced by users of the site became fads of their own, and in a lot of cases, parts of other memes. By starting YTMND, it transformed from being a single meme to an entire memetic hub.