The Press Complaints Commission has rejected a privacy complaint from a woman about an article and pictures of her in Loaded magazine under the headline “Wanted! The epic boobs girl!”
She was said in the article to have the “best breasts on the block”. The accompanying pictures of her were taken from the internet and readers were offered a reward of £500 for assistance in encouraging her to pose for the magazine.
The complainant said that the article intruded into her privacy. The somewhat provocative photographs had been uploaded to her page on Bebo in December 2006, but they had since been published on numerous other sites without her permission.
But the PCC decided that the pictures had been given such a wide circulation that it was no longer credible to describe them as private.
Had Loaded taken them from the Bebo site without them having appeared widely on other sites, the commission might well have reached a different decision.
If your likeness become a meme, there isn’t much you can do about it. But what happens when that meme is used in a commercial capacity?