So it's the phrase: who run bartertown?
With the answer: MASTERBLASTER
It's from a movie (not sure of the name) that's older, so it may no longer be popular
Here's the vid:
I've also seen it used here:
http://basicinstructions.net/basic-instructions/2009/4/1/how-to-write-your-own-vows.html
Sorry my wording is choppy, I just couldn't figure out how to say the above smoothly.