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It's Like A Simple Game Of Chess or "ILASGOC" is a pokemon crack rp group on tumblr which has reach notoriety on tumblr for their over-the-top out of character roleplayers. From urban dictionary:
1: an abbreviation of "it's like a simple game of chess"
2: the name of the alternate pokemon universe where arceus smoked hella weed before creating the cosmos and everyone in the resulting existence are over the top caricatures of cultural stereotypes.
It has a TV Tropes here
And the main blog with a masterlist of roleplayers here

You do not simply play a game of simple chess.

yes you do
that's why it's a SIMPLE game of chess

yes its very meme i htink it should be offical meeeme

HOT AND BOTHERED?

ARE YOU LE ANGERED????

only the greatest pokemans roleplay can play chess simply

i feel filthy

>Walks into thread

Dear lord.

It's totally a meme!
It even has it's own Wiki page!

In all seriousness I doubt this will gain enough notability, and interest for it to become a possible meme, or anything.

Plus when this thread is the third item you get for a google search I don't think it's gained enough interest yet.

none of us want it to be a meme

So, memes cease to exist if we don't like them?