Officially announced April of 2012, a nameless project started to slowly gain fans across tumblr which, without an official name, would simply be referred to as “Swimming Anime” or “Gay Swimming Anime”. It would have a small following based solely on two different promotional images. One of which showed one character swimming, and another which showed the four supposed main characters lined up in front of a pool.
Based off of this original promotional material, fans referred to it as “Ore to omae no sa o oshiete yaru yo!”, or “I’ll tell you what makes you and I different!”
Today, the PV was leaked, showing the characters in action.
As a result, the few who were already fans of the concept (as it is not even a full project yet) started to generate content, attracting the attention of several other tumblr users. Without even an official name yet, it already has a growing fandom, slowly spreading to other websites.
I just think that this is something to keep an eye out for right now, if not already deserving of its own article. As usual, the tumblr tag for it is a good place to find evidence of memetic mutation and novelty twitter account is good evidence of spread to other sites, along with the twitter results for “swimminganime”.
What do you guys think? Based solely on the reaction and content being generated, is it enough to have an article? We have had pages for similar phenomenon in the past.