I apologize if this is the wrong place to post this. I haven't really used the forums before, so if this is the wrong place, just tell me and I'll move it.
I didn't want to submit this as a Meme yet, since it only appears to be a YouTube fad so far.
Recently, JanAnimations's YouTube channel released episode 1 of "Button's adventures."
A small unofficial miniseries spinoff of My Little Pony.
The animation slips back and fourth between Button's various adventures before a particular scene in which Button pull out a small carton of juice and drinks before noticing a sticker on the side of the box, prompting him to peel if off and see if he "won".
Unfortunately, the inside label reads "Sorry, you lose. Better luck next time", resulting in Button crying dejectedly.
This scene has since been parodied and manupulated so the inside label reads something else.
(Usually something negative)
Examples:
There's dozens of other parodies but I didn't want to spam videos.
Feel free to submit this as a meme. I've never done it myself and it would probably suck if I did.