It's viral.
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One Pound Fish viral video
Last posted
Sep 10, 2013 at 05:52PM EDT.
Added
Sep 10, 2013 at 01:30PM EDT
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Moving to Meme Research, because I'm guessing you were aiming for that.
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This was viral back during Christmas when U.K. was trying another attempt at making another campaign for their Christmas #1 single. It didn't work, but I posted a thread in this section afterwards to see it was still viral enough. But it seems that it already has mention here.