The new Garry’s Mod section is now open.
New entries can be made as usual, and after review they will be added to the GMOD section if they are up to par.
Once again, I’m going to post Yatta’s 6 points of evaluation as a guide for what to look for when creating a meme entry:
1) Viral Spread: search results, social media mentions, forum posts, route of spread.
2) Point of Origin: Find out where the meme first appeared and provide proof that it spread beyond its original subculture.
3) Derivatives: Existing volume of spoofs, mashups, remixes, parodies, recontextualizations, and re-enactments. Is it mutating?
4) Appearance in Memetic Hubs: Websites and communities that have been made famous for spreading and culturing memes.
5) Organic / Forced Memes: Was the meme spread peer to peer or was it astroturfed? Even astroturfed phenomena can become memes.
6) Spin-offs / Sub-memes: Many memes spawn entire trees of sub-memes.
“The Cake is a Lie” is one that none of us admins have really considered a meme so far. So Let’s break it down.
1) Viral Spread: “The Cake is a Lie” is a central joke in the game. It didn’t spread virally, it spread from the game to all of its players in a top-down fashion. It was mainstream at birth.
2) Point of origin: The wildly popular game Portal
3) Derivatives: It is rarely parodied or spoofed. Most derivatives seem to be direct references. People sing the song, post lyrics, and simply repeat it. It is rarely recontextualized.
4) Appearance in Memetic Hubs: It can absolutely be found in forums all over the internet. But this is because it’s just that popular of a game, and The Cake is recognizable to anyone who’s so much as heard about Portal. It didn’t grow memetically. It was just the main joke in a popular game.
5) Organic / Forced Meme: Neither. This is a pop culture quote like “The Force is With You” or “Show me the money!”
6) Spinoffs / Sub-memes: People mostly seem to just do covers of the song, or videos set to the original. Very little innovation happening.
But if you can prove me wrong, I’m all ears. In other words: Can anyone show me instances where “The Cake Is a Lie” has been put into new context, parodied, or spoofed, not simply a direct reference?
Also, don’t get me wrong, Portal is my favorite game of all time. At least once or twice a year I spend an evening playing it from beginning to end. I think the game is brilliant, but mostly I just see tributes to Portal more than anything that strikes me as memetic.