I’ve been following the growth of this over the weekend. A couple of observations:
What started out as a poster with a striking resemblance to the Shepard Fairey “Hope” poster (meme), turned into a tongue-in-cheek #teamcoco Twilight reference (meme-ish), is now a Facebook group with 300k+ followers and a Twitter hashtag campaign that’s actually organizing IRL protest rallies.
None of that by itself is particularly interesting, but I am intrigued by the number of tweets and wall posts I’ve seen from people who don’t watch American late night tv talk shows at all who have joined the cause.
Why are they doing this? Is it just because it’s a trending topic? Is it to gain a sense of inclusion? Is it for the lulz?