Imagine that one day something hilarious happened on a website. It happens all the time. Now imagine that a friend of the website’s owner saw that funny thing, and announced on his own website that “THIS SHOULD BE A MEME” before anyone had even decided to create derivative works.
Sounds dumb, right?
Well hold on. Imagine that the loyal readers of these sites decided to comply and create image macros.
Now imagine that all of the website owner’s friends who were all writers, editors, or publicists of some kind decided to create a number of webpages with titles like “The most EPIC meme ever!” and “The birth of a meme!”
Now imagine that they decided to write themselves into wikipedia.
Now imagine that they had one of their own create an entry right here on the MemeDB.
There are derivatives, the content got spread around (with a TON of coaxing) and there are some basic mutations.
What is your opinion of professionally engineered memes like this?