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There has been a line from Team Fortress 2's Meet the Heavy which has been constantly repeated whenever the Heavy is involved.

"It costs $400,000 to fire this weapon for 12 seconds."

e.g: In a Garry's mod film on YouTube about the heavy, one of the comments is almost guaranteed to be "It costs $400,000 to [do whatever the heavy was doing] for [how long the video was]"

There have also been many other variations.

Is this meme worthy?

Do you have any links to the gmod video you're talking about? This is all I can find from a couple minutes of searching.

https://www.youtube.com/watch?v=NjQ-ddcBeyg

not all are funny…

at 0:10 (It will cost $400,000 to breath air for 12 sec)
https://www.youtube.com/watch?v=NjQ-ddcBeyg

https://www.youtube.com/watch?v=NjQ-ddcBeyg

at 0:22
https://www.youtube.com/watch?v=rwuzfE6jmgs

but go onto youtube and type in "$400,000 to for 12 sec" and don't play a vid, just read down, a lot of mentions of it.