Diabeetus

About

Diabeetus is an exploitable soundbite stemming from a TV advertisement for the medical supplies company Liberty Medical. Featuring the American actor Wilford Brimley who repeatedly mispronounces “diabetes” as “dia-beetus,” the infomercial was simply too good of an opportunity for the internets to pass up.

Origin

Wilford Brimley has been featured in a series of commercials as Liberty Medical’s spokesperson since 1999. Here’s the original commercial featuring his signature “diabeetus” as aired on TV:

One of the earliest remix instances was created by Nathan Eldridge and uploaded by YouTuber morningrise on January 24, 2006.

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Usage

Image macros are often created by pairing diabeetus with lolcats, lolrus, or Jamie Hyneman from Myth Busters

Remix

Diabeetus was a source of inspiration for many YTMNDs, beginning in July 2006: link

Make sure to the check out the V for Vendetta remix D for Diabeetus

Family Guy Effect

Wilford & his diabeetus officially entered the wider cultural consciousness with an appearance on the popular TV show Family Guy. This “Family Guy Effect” is widely considered an indicator that a meme has reached maturity and is due to jump the shark.

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