Adblock / Adblock Plus

Adblock / Adblock Plus

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Adblock[1] and Adblock Plus[2] are web browser extensions/open source programs for blocking or filtering advertisements or pop-ups on websites.

Adblock and Adblock Plus

Contrary to popular belief, Adblock and Adblock Plus are not developed by the same programmers. Nor Adblock Plus is the upper version of the program Adblock. Adblock is developed by indepented programmers.

The very first one is “Adblock Plus”. Which has been developed by various programmers from the company Eyeo GmbH on 2006[3]. It was only an extension for Firefox. On 2009 independent programmer Michael Gundlach created an alternative program “Adblock” for chrome web browser which is completely unrelated to but inspired from “Adblock Plus”[6].

Adblock’s Anti-Ad Campaign

On Aug 27, 2013 Adblock developers started a new campaign to get rid of advertisement.

The campaign simply planned to put an end to ads with raising over 50000 dollars.[4] In other words: with buying ads.
“One ad to end all ad” project rejected by most of the internet community. (on left). On the same day youtube user Ockeroid uploaded an animated parody of Adblock campaign video(on right).


On April 1 2012, Michael Gundlach turned “Adblock” into “Catblock” for April fools day. Ad images or animations had changed with pictures of cats or image macro series as known as lolcats. [7]

Site Ruin – Economical Controversy

Most websites doesn’t block ad-blocking software usage. Although cases may vary from a simple banner suggesting disabling adblock solutions to negating website access.

For example, when visiting the popular videogame modding website gamebanana. the above image would appear in place of regular banner ads, encouraging users to disable their ad-blocking utilities.

In similar fashion. Users that venture in the flash animation portal Newgrounds would see a series of agressive-esque banners commanding them to turn off their adblock add-ons (see below) Although the anti-adblock banners only appear if said users nevigate the site using obsolete blacklists.

Other sites opt for more extreme measures, especially those related by file hosting or movie/series streaming. These measures include, but are not limited to, restriction of website usage, disabling certain characteristics, or even making it impossible the browsing on web page. Forcing users to disable their adblock programs.


Some Adblock Plus users noticed they couldn’t access webpages due to anti-adblock scripts, and started creating threads in the official Adblock Plus forums asking how circumvent those restrictions.[8] Blacklist-Maintainers soon updated their lists making the Anti-Adblock scripts being not executed when the browser requests to server the contents of the page, but not just because these commands were forcing the disabling of Adblock-plus, but also because some these scripts were privacy and security threats.

Adblock’s counterattack caused the webmasters of the sites involved begun to implement more sophisticated utilities on their websites, in order to minimize the by-pass attemps.


This section will be expanded as soon as possible

External References

[1]Wikipedia – Adblock

[2]Wikipedia – Adblock Plus

[3]FreewareGenius – Adblock vs Adblock Plus

[4]Adage – Anti-Ad Campaign

[5] – About

[6]Thefastperfectionist.blogspot – Interview with Michael Gundlach

[7]Tomsguide – Catblock

[8]Adblock Plus Forums – Anti-Adblock site

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Top Comments


Needs a bunch of work but it’s probably worth documenting.
It’s a Godsend for annoying YouTube popups that appear right in the most climactic part of the video.

Note: To those who say ABP is “Hurting” YouTube; understand YT worked perfectly fine before Google started buttfucking it with ads. Even if everybody who visited YT used ABP, it would probably take less than one percent revenue away.
The only time it might be appropriate to add an acception, is when visiting small privately run websites, as the owner(s) need revenue to keep it running, rather than just profit.


I understand that ad block really isn’t that good for sites, as many, to stay free, still need to make revenue to be able to operate. That said, sometimes there are so many ads on a page that content you came there for will not load. There’s also ads like this:

Really, if ads would be more SFW and didn’t make make it difficult to view the content of the page, I wouldn’t have a need for it. I have disabled it for a few sites that don’t seem to have these problems as much.
Also, you might mention CatBlock as well, which replaces ads with cats.


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