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Congelamento (from portuguese ‘freezing’) is a series of videos and images parodying the brazilian soap-opera “Avenida Brasil”, whose the episode usually would ends in a dramatic scene where the camera closes on a person while the image goes monochromatic and the background change to the credits.
The television network that aired the soap-opera recognized the popularity of the effect and launched an app that would make the effect to regular photos. There are also parody videos of Congelamento on Youtube where an dramatic scene from a movie or a series is shown and in the end, the effect is applied over a character making an expression of shock or worry.