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He hurt me… Real bad…
Tom’s Story is an internet safety video, portraying the dangers of meeting people online.
The video, showing the victim as a young boy named Tom, who meets a boy online named Jack.
Jack invites Tom to come football training with him and come to his house.
Tom agrees, only to find an older man at the house claiming to be Jack’s older brother.
The man invites Tom into his house while he waits for Jack to return.
While they are waiting, the man offers Tom a beer (Hence the name Beer man).
Tom becomes drunk, the man approaches Tom and takes advantage of him, via sexual abuse.
The Beer Man meme can be applied when friend is absent, or their presence unknown.
The idea can be put forward that the said friend has “Gone for a beer”, or “Gone training with Jack”.