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The hashtag was introduced by Chris Hardwick during a segment on his Comedy Central late-night show @midnight that aired on April 2nd, 2014. In the segment, Hardwick held a contest in which guests on the show were awarded points for listing movie titles with jokes about rear ends (shown below).
Following the broadcast on April 2nd, 2014, @midnight writer Jordan Morris tweeted a #ButtFlix parody title using the 1992 comedy film Stop! Or My Mom Will Shoot. According to the Twitter analytics site Topsy, there were over 50,000 tweets containing the hashtag “#Buttflix” that evening.
Stop! Or My Mom Will Poop Chute #Buttflix
midnight</a></p>— Jordan_Morris (Jordan_Morris) April 3, 2014
On April 3rd, 2014, Hardwick posted a #Buttflix tweet featuring a parody title for the 1998 dark comedy film Fear and Loathing in Las Vegas. In 24 hours, the tweet received more than 370 favorites and 75 retweets. In the coming days, several news sites and blogs highlighted notable #Buttflix tweets, including The Daily Dot, The Dish and Social News Daily.
— Frank Maloney (@frankxmaloney) April 3, 2014
— Ryan Lindsay (@THEryanlindsay) April 3, 2014
— Molly Baerson (@molbaer) April 4, 2014
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