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“Chirumiru Cirno” (Japanese: チルミルチルノ) is one of the popular remixes of a piece of music from Touhou Project by the doujin group Conagusuri, which along with it’s promoting flash animation became hugely popular on the japanese internet/Doujin community.
This song’s music is based on Cirno’s theme from the 6th Touhou game Embodiment of Scarlet Devil, titled “Beloved Tomboyish Daughter”, which was released at the 62th Comiket in August 10th, 2002 (shown below, left).
Meanwhile, “Chirumiru Cirno” was first released on the Touhou remix album Touhou Taimayaku (Touhou Anti-Magic Serum), released by Conagusuri on March 8th, 2009 at the 6th touhou-only convention The Annual Hakurei Shrine Grand Festival. This song shows Cirno advertising a milk powder that apparently makes you smarter and stronger. Conagusuri launched the special page for this album and released this promoting video on Nico Nico Douga on March 3rd, 2009 (shown below, right).
One of the features of the song and this animation is taking the essence from other online fads and subcultures such as Futae no Kiwami, Reaction Guys / Gaijin 4Koma, I Wanna Love You Tender, Mikuru Beam, etc… In addtion, Cirno’s “Chirumiru” is coming from the follow-up infant formula “Chil Mil”, an existing product released by Morinaga Milk Industry.
As same as Kagi’s other works, this video also soon got much attention among Otaku, and was immediately set to a audio/visual resource for online parodies such as MADs. By the help of those parody videos, the song and its animation has got further popularity.
As of September 2011, the amount of videos related to this song on NND is over 500.
Left: Ran Ran Ru | Right: Shuzo Matsuoka
Left: Enemy Controller | Right: Battle Dome
Left: El Shaddai | Right: Jojo’s Bizarre Adventure
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