Chirumiru Cirno

Chirumiru Cirno

Part of a series on Touhou Project (東方Project). [View Related Entries]

Updated Dec 26, 2013 at 08:06AM EST by mona_jpn.

Added Jun 17, 2010 at 10:36PM EDT by Crystal.

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Chirumiru Cirno” (Japanese: チルミルチルノ) is one of the popular remixes of a piece of music from Touhou Project by the doujin group Conagusuri[1], which along with it’s promoting flash animation became hugely popular on the japanese internet/Doujin community.

A number of remixes, covers and many MAD videos reusing this song and its animation have been made for the song in the Japanese video sharing service Nico Nico Douga.


This song’s music is based on Cirno’s theme from the 6th Touhou game Embodiment of Scarlet Devil[2], titled “Beloved Tomboyish Daughter”, which was released at the 62th Comiket in August 10th, 2002 (shown below, left).

Meanwhile, “Chirumiru Cirno” was first released on the Touhou remix album Touhou Taimayaku (Touhou Anti-Magic Serum), released by Conagusuri on March 8th, 2009 at the 6th touhou-only convention The Annual Hakurei Shrine Grand Festival. This song shows Cirno advertising a milk powder that apparently makes you smarter and stronger. Conagusuri launched the special page for this album[3] and released this promoting video on Nico Nico Douga on March 3rd, 2009 (shown below, right).[4]

This flash animation was made by Kagi, also famous as the creator of other popular promoting videos for Touhou remixes : Cirno’s perfect Math class, Marisa Stole the Precious Thing and Usatei.

One of the features of the song and this animation is taking the essence from other online fads and subcultures such as Futae no Kiwami, Reaction Guys / Gaijin 4Koma, I Wanna Love You Tender, Mikuru Beam, etc… In addtion, Cirno’s “Chirumiru” is coming from the follow-up infant formula “Chil Mil”, an existing product released by Morinaga Milk Industry.[5]


As same as Kagi’s other works, this video also soon got much attention among Otaku, and was immediately set to a audio/visual resource for online parodies such as MADs. By the help of those parody videos, the song and its animation has got further popularity.[6]

As of September 2011, the amount of videos related to this song on NND is over 500.[7]

Notable Examples

Left: Ran Ran Ru[8] | Right: Shuzo Matsuoka[9]

Left: Enemy Controller[10] | Right: Battle Dome[11]

Left: El Shaddai[12] | Right: Jojo’s Bizarre Adventure[13]

Search Interest

External References

Editor’s Note: Registration is needed to browse the original videos listed in this section.

[1]Touhou Wiki – Conagusuri

[2]Wikipedia – The Embodiment of Scarlet Devil

[3]Conagusuri – Touhou Taimayaku (Japanese)

[4]Niconico Douga – チルミルチルノPV /恋のミクル伝説/おてんば恋娘/こなぐすり / Posted on 03-03-2009

[5]Morinaga Milk Industry Co.,Ltd. – Chil Mil / Product Information

[6]Nico Nico Pedia – Chirumiru Cirno (Japanese)

[7]Niconico Douga – Search results for チルミルチルノ

[8]Niconico Douga – 【ドナルド】 ドナルドマクド 【チルミルチルノ】 / Posted on 03-09-2009

[9]Niconico Douga – トゥルミルアチチルノ/ Posted on 11-06-2009

[10]Niconico Douga – 【遊戯王MAD】 チルミルデュエル 【東方】 / Posted on 12-05-2009

[11]Niconico Douga – チルミルバトル【バトルドーム×チルミルチルノ】 / Posted on 12-08-2009

[12]Niconico Douga – イチバンイイノ (チルミルチルノ+エルシャダイ) / Posted on 10-16-2010

[13]Niconico Douga – ニンゲンヤメルノ【チルミルチルノ×ジョジョの奇妙な冒険】 / Posted on 12-22-2012

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