Cholafied

Cholafied

Updated Dec 14, 2012 at 12:32PM EST by Brad.

Added Feb 24, 2012 at 02:26PM EST by amanda b..

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About

Cholafied is a single topic blog which curates photos of celebrities that are edited to appear as if they’re wearing exaggerated Chola-style makeup, designated by thin, drawn on eyebrows and thick lip liner.

Origin

The single topic blog, Cholafied[1], was created on February 13th, 2012 by Californian art student Michael Jason Enriquez.[2] The first post[9] on the blog featured Nicolas Cage in Chola style makeup.



“Cholo” Subculture

The Cholo (male) and Chola (female) stereotypes stem from an ethnic slur used in the 1600s[3] in Central America to describe people of a racially mixed heritage. In 1960s California, youths of Mexican descent identifying with the Pachuco[4] and Chicano[5] subcultures, adopted the world “cholo” as a label for themselves, attempting to reclaim it as a source of pride.



The fashion codes of the Cholo/Chola subculture typically includes loose-fitting clothing, plaid button-up shirts and distinct facial make-up such as dark lipstick and penciled-in eyebrows. It was brought back into style by celebrities including Lady Gaga, Gwen Stefani[6] and Kat Von D.[7] “Chola” was first defined on Urban Dictionary[8] on April 21st, 2003 as “a mexican gangsta girl.”

Spread

On February 16th, Los Angeles Latin culture blog Remezcla[10] featured several of the images and declared the site its favorite Tumblr of the week. The next day, that link was reposted on Latino news aggregator site HispanicTips.[11] On February 23rd, the Huffington Post[12] featured several of the images in a slideshow. Also on the 23rd, LA Weekly[13] covered the blog and it was submitted to Buzzfeed.[14]

Notable Examples




Search Interest

[Not Available]

External References

Recent Videos 5 total

Recent Images 23 total

Top Comments

PsiFlash
PsiFlash

Cholos as a trend they have plenty historical background and socio-economic and cultural points of influence in SoCal.
But an artist blog as a Meme? Hardly so.
Besides looks more like Divine drag than cholo. Or Ronald McDonald.
DP

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