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Dating Site Murderer, sometimes known as “Good Intentions Axe Murderer”, is an advice animal image macro series based on a dimly lit photograph of a bearded Redditor. The captions typically employ the bait-and-switch scheme similar to the Successful Black Man series: the top line implies murderous intent, while the bottom line brings a twist of something innocuous and sweet.
On March 21st, 2011, Redditor spawn02000 posted a picture of himself to the WTF subreddit, titled “I uploaded my picture to a dating site… So far no hits… :(”  It received 1,965 upvotes and made the front page. On the next day, he posted a follow-up image titled “Ok so I changed the picture on the dating site, Still no hits… :(”, which accumulated 1,265 upvotes. In terms of style, the series can be likened to Vengeance Dad and Karate Kyle which took off on 4chan only a few months prior to the emergence of Dating Site Murderer.
On March 22nd, a Quickmeme page was created, kicking off the initial wave of image macros. In one of the earliest comments on spawn0200’s first image, the photo was captioned with a normal dating experience on the top line, with the bottom changing the sentence to appear as if he was going to murder someone. After several instances of this appeared in that comment thread, Redditor WhitakerBlackall suggested switching the pattern of the captions, creating the style that took off.
One of the first internet humor outlets to post a series of Dating Site Murderer images was men’s humor site Guyism on March 22nd. The next day, more instances were shared on Urlesque, pop culture site Next Round, and humor blog Blame It On The Voices. It appeared on Memebase and MSNBC on March 24th before being front-paged on BuzzFeed the next day. After seeing an AMA request thread oh Reddit, spawn02000, who never revealed his real name, posted an Ask Me Anything thread on September 29th, 2011. His OkCupid profile still remains active, complete with the original photo.
Search for “Dating Site Murder” initially peaked in April 2011, with a second peak taking place in November.
Blame It On The Voices – Meme alert: Dating Site Murderer aka Good Intentions Axe Murderer
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