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Comment embrasser une inconnue en moins de 10 secondes (How to kiss a girl stranger in less than 10 seconds) is a Youtube video depicting a radio host going in the streets and his attempts at kissing girls after asking them three questions. The scenes are presented as humorous and the fastest possible way to hit on a girl. The video went viral after an online women’s magazine wrote a piece criticizing its sexist nature and culture, leading to a French general outcry on Twitter and feminist demonstrations in front of the radio’s headquarters.
On October 16th, 2013, NRJ’s radio host Guillaume Pley uploaded a video to his Youtube channel, entitled Comment embrasser une inconnue en 10 secondes !:
In it, he is seen going in the streets of Paris, approaching girls and asking them the following three questions:
- “Est-ce que tu as un copain/un petit-ami ?” (Do you have a boyfriend?)
- “Comment tu me trouves physiquement ?” (Do you find me attractive?)
- “C’est quoi ton excuse pour ne pas m’embrasser, là, tout de suite ?” (Why are you not kissing me right now then?)
After that, he tries to kiss the girl, usually in an assertive manner, to their surprise and, sometimes, shock. A wide range of reactions is shown, from little resistance and letting him kiss to blatantly slapping him.
The video, in the first days of its upload, received mostly positive reviews from its audience composed of teenagers, the main radio’s demographic, and reached over 2 700 000 views in less than a week.
In the video description, Guillaume explains that he was inspired by other videos, in the US, Italy and Russia, from men doing similar viral videos, most notably Vitalyzdtv.
On October 21th, Online women’s magazine Madmoizelle wrote an article about this peculiar phenomenon, criticizing heavily on the light nature of forcing kisses out of women in the streets, depicting it as humor, and the sexist image given to the audience of the radio show.
Real Life demonstrations
Apoligies from Pley
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