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Equestria Girls is an animated film series set within the universe of My Little Pony: Friendship Is Magic. The films are centered around humanized versions of the Friendship Is Magic characters in a high school setting.
In December 2012, several Brony-centric sites including Equestria Daily and Derpy Hooves News reported Hasbro filed two trademark applications for “Equestria Girls,” noting it would be used on merchandise related to Friendship Is Magic. The February/March 2013 issue of industry magazine Kidscreen confirmed that Equestria Girls would be a companion series in which the main characters from Friendship Is Magic would be sent to a new world, taking on human forms. While rumored leaked images from Equestria Girls depicting humanized ponies began to appear online in February 2012, the first official image of the characters (shown below) was published in a New York Times article on March 1, 2013.
Threads discussing the spinoff were posted on a number of forums including Funimation, the MLP Forum and the deviantART. On March 9, 2013, Redditor BryanBoyko submitted a post to the /r/MyLittlePony subreddit discussing the design quality of the humanized ponies, comparing them to previous fan art works. Many similar discussions also took place on Tumblr. On May 1, 2013, The Round Stable shared a synopsis of the film, noting that it will trace the challenges that the Mane 6 would encounter in a high school setting. They also noted the film would be shown in a number of select theaters in the US beginning on June 16th, followed by its official release at the San Diego Comic Con in July.
On May 12, the trailer for Equestria Girls was posted to the Round Stable’s YouTube channel:
A sequel, My Little Pony Equestria Girls: Rainbow Rocks was announced in February 2014, and is set to be released in late 2014. A series of eight animated shorts are being released on YouTube to help promote the sequel.
Some fans opposed the idea of anthropomorphizing the main characters and placing them in a school setting, due to it greater appealing to the younger demographic of the fanbase and is completely inconsistent to the title animal, as well the original idea of the new generation of My Little Pony being slightly higher in quality than the previous generations.
“Twiscream” is an exploitable scene in which a humanoid Twilight Sparkle reacts in horror upon entering the alternate universe. It became a popular exploitable image on the brony site, Derpibooru.
Many photoshopped images with different captions referencing scenes of a character from different movies, shows, and books screaming dialogue or just doing incoherent nonsense.
Derpy Hooves News – Hasbro Files “Equestria Girls” Trademark, Points to Dolls, Pony Toys
deviantART Forum – My Little Pony: Equestria Girls (Official Info And Picture Here)