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Peyton’s Fluffy Chicken is the nickname of a white Silkie chicken that was featured in a post by Tumblr user thatsmoderatelyraven, who claimed her mother would purchase the bird for her if she received 500,000 notes on the microblogging site. Many Tumblr users got behind the campaign and helped her reach the goal by February of 2013.
On January 26th, 2013, Tumblr user Thatsmoderatelyraven submitted a post featuring a photo of a Silkie chicken, which asked other Tumblr users to help her reach 500,000 notes so her mother would purchase the bird. Later that day, Thatsmoderatelyraven posted a screenshot of a Facebook post claiming that her mother would purchase the chicken for 1,000,000 Facebook likes as well.
Many Tumblr users immediately began sharing the post, some even replacing the image of the fluffy chicken with another fitting image, such as Lady Gaga’s exotic headpiece and a piece of fried chicken (shown below).
On January 29th, web developer Joe Anzalone created the single serving site “Peyton’s Fluffy Chicken Countdown” , which provided a live counter of the notes for Thatsmoderatelyraven’s Tumblr post. The same day, the Tumblr blog “Get Peytons Chicken” was created, which reblogged Thatsmoderatelyraven’s chicken post over 520 times in the next several days. On February 17th, following the Vatican’s announcement of Pope Benedict XVI’s resignation earlier that week, a petition was created on Petition Site to “make fluffy chicken the new pope,” which garnered over 350 signatures in 24 hours.
On February 17th, 2013, the post had reached its goal of 500,000 notes. Several Tumblr users celebrated the occasion by declaring February 17th “Fluffy Chicken Day.” The same day, Peyton tweeted that she would be getting the fluffy chicken.
im getting the fluffy chicken!
— Pëytõn (@PeyTCruiser) February 18, 2013