Red Equal Sign

Red Equal Sign

Part of a series on Same-Sex Marriage. [View Related Entries]

Updated Aug 10, 2015 at 09:20PM EDT by Brad.

Added Mar 26, 2013 at 04:25PM EDT by Brad.

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forMarriage STAND UP FOR MARRIAGE EQUALITY ON 3/26 Light the Way to Justice HERE ARE SOME THINGS YOU CAN DO: WEAR RED TO SHOW YOUR SUPPORT FOR MARRIAGE EQUALITY. SPREAD THE WORD WITH THE HASHTAG #UNITEDFORMARRIAGE ORGANIZE A LOCAL EVENT USING THE UNITED FOR MARRIAGE TOOLKIT. FOLLOW UNITED FOR MARRIAGE ON FACEBOOK (MARCH4MARRIAGE) AND TWITTER (@MARCH4M). www.HRC.ORG/STANDFORMARRIAGE I #UNITEDFORMARRIAGE

Overview

Red Equal Sign is a banner image of an equality sign based on the official logo of The Human Rights Campaign (HRC), the largest LGBT equality-rights advocacy and lobbying group in the United States. In March 2013, more than 10 million Facebook and Twitter users replaced their profile avatars with the logo in support of same-sex marriage.

Background

On March 25th, 2013, the day before the beginning of the United States Supreme Court's deliberation of California's same-sex marriage ban known as Proposition 8, the LGBT rights advocacy group Human Rights Campaign[1] posted a Facebook status update urging its followers to change their Facebook profiles to its official "equal sign" logo in pink and red color scheme. In less than 24 hours, the post garnered more than 16,900 likes and 60,000 shares.


Human Rights Campaign 23 hours agoe Who's wearing red tomorrow? Show your support for marriage equality-make your profile image red for tomorrow and check out www.hrc.org/StandForMarriage for more ways to get involved! Like Comment Share 60,676 16,954 people like this.

Notable Developments

Online Reaction

Human Rights Campaign's new profile photo quickly spread across the social networking site, reaching more than 9 million people and 77,000 shares directly from the group's Facebook page. In the following hours, several celebrities and public figures picked up on the trend by switching their profile photos on Facebook and Twitter, from actor George Takei and singer Lance Bass to Maryland governor Martin O'Malley and at least 13 United States Congress members.


George Takei Like This Page 8 hours ago e Like Comment Share 6,608 people like this. 11,655 shares View previous comments 6 of 422 Allie Bish I'm catholic but I still think same sex marrige should be legal. Everyone was created equal and everyone should have the right to get married no matter what gender 14 minutes ago Like 9 Elaine Brockmeier Love is Love! 13 minutes ago . Like-Δ 1 Riley D Gin what does it mean 7 minutes ago Like James Robbin Cochrane Equality, Riley! 3 minutes ago via mobile Like Scott Murfitt Is this in support of red velvet cake? 3 minutes ago via mobile-Like- 1 Cj Johnston "Marriage, in every state establishes, between 2 people, a WHOLE BUNCH of rights and responsibilities and creates a legal entity that sets up rules about how the government must treat that "community That is all it does and there is no reason t... See More a few seconds ago Like Write a comment...

News Media Coverage

By early morning on March 26th, the Facebook profile trend had been picked up by Mashable[2], TIME Magazine[3], ABC[7], MSNBC[5] and CNN,[4] not to mention its spread across other social media platforms such as Twitter and Instagram. In contrast, Vice published a column titled "The Red Marriage Equality Sign on Your Facebook Profile is Completely Useless,"[6] expressing skepticism towards the trend as "just another form of passive activism that isn't advancing the cause."

Facebook Analysis

On March 29th, Facebook data scientist Eytan Bakshy[9] reported 2.7 million users on the site changed their profiles on Tuesday, March 26th, a 120% increase from the Tuesday prior. Many of these updates occurred after 1 PM EST, when the Human Rights Campaign made their first status update about the profile photos. Bakshy also found users close to 30 years old had the greatest increase in photo changes, with 3.5% of all 30-year-old Facebook users switching out their profile photo for a Red Equal Sign variant. Additionally, in the United States, counties hosting college towns saw larger amounts of support than counties hosting large cities including Los Angeles, Chicago and New York City (shown below).


Estimated increase in profile changes for each county. Counties with more intense colors can be thought to have greater turnout as a result of the HRC equals campaign

Notable Derivatives


GT VisibleFriends.net
MAY BEL LINE NE W YORK ABSOLUT SUPPORT

Search Interest


Hot Searches (United States) Red Equal Sign 100,000+ searches Red Equal Sign on Facebook & Twitter: What Does it Mean? The Hollywood Gossip The Hollywood Gossip

External References

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Recent Images 234 total


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