SpaghettiOs' Pearl Harbor Tweet

SpaghettiOs' Pearl Harbor Tweet

Updated Mar 22, 2017 at 06:05PM EDT by Don.

Added Dec 09, 2013 at 05:23PM EST by Brad.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

Background

On December 6th, 2013, Campbell Soup Company[1] tweeted an illustrated drawing of its SpaghettiOs-brand cartoon mascot holding an American flag with a message commemorating the 72nd anniversary of the Japanese invasion of Pearl Harbor (shown below).


S SpaghettiOs ▼ゾFollow Take a moment to remember #Pear!Harbor with us. pFKgEo ic.twitter.com/B8Eic Reply乜Retweet ★Favorite More

Notable Developments

Cambell's ill-matched pairing of a national tragedy that claimed more than 2,300 American soldiers' lives, and the smiling mascot of SpaghettiOs was instantly met by backlash on Twitter, with thousands of American users[2] expressing disappointment and disgust at the company's poorly conceived event, while others quipped at the company's social media blunder using the jingle "Uh oh, SpaghettiOs," including comedians like Wil Wheaton and Patton Oswalt (shown below).






According to Topsy[2], @Spaghettios was mentioned nearly 20,000 times on the memorial day of the Pearl Harbor invasion.


Tweets per day: spaghettio November 9th- December 9th 1.5K 1.3K 1K 750 500 250 11/20 11/23 11/25 11/27 11/30 12/2 12/4 12/7 spaghettiO 3,387 ANALYTICS BY

Apology

On December 7th, Campbell Soup issued an apology[5] via its SpaghettiOs-branded account on Twitter.




External References

Recent Videos

There are no videos currently available.

Recent Images 46 total


Top Comments

WezliGiantsbane333
WezliGiantsbane333

I wouldn't say I'm 'offended' by this, per se, but I think it was entirely necessary that it be pointed out to Campbell's that referencing a tragedy to sell your product is in rather poor taste.

I mean, what's next? "Never forget the tragedy of the Holocaust. Brought to you by Siemens."

+72

+ Add a Comment

Comments (94)


Display Comments

Add a Comment


Greetings! You must login or signup first!