SpaghettiOs' Pearl Harbor Tweet

SpaghettiOs' Pearl Harbor Tweet

Updated Dec 09, 2013 at 08:34PM EST by Brad.  

Added by Brad.

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Background

On December 6th, 2013, Campbell Soup Company[1] tweeted an illustrated drawing of its SpaghettiOs-brand cartoon mascot holding an American flag with a message commemorating the 72nd anniversary of the Japanese invasion of Pearl Harbor (shown below).



Notable Developments

Cambell’s ill-matched pairing of a national tragedy that claimed more than 2,300 American soldiers’ lives, and the smiling mascot of SpaghettiOs was instantly met by backlash on Twitter, with thousands of American users[2] expressing disappointment and disgust at the company’s poorly conceived event, while others quipped at the company’s social media blunder using the jingle “Uh oh, SpaghettiOs,” including comedians like Wil Wheaton and Patton Oswalt (shown below).






According to Topsy[2], @Spaghettios was mentioned nearly 20,000 times on the memorial day of the Pearl Harbor invasion.



Apology

On December 7th, Campbell Soup issued an apology[5] via its SpaghettiOs-branded account on Twitter.




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Top Comments

wezli333
wezli333

I wouldn’t say I’m ‘offended’ by this, per se, but I think it was entirely necessary that it be pointed out to Campbell’s that referencing a tragedy to sell your product is in rather poor taste.

I mean, what’s next? “Never forget the tragedy of the Holocaust. Brought to you by Siemens.”

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