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“Where’s Me Keys, Where’s Me Phone” is a rap performed on the British television talent show Britain’s Got Talent by Manchester plasterer Zipparah Tafari in April of 2012. The song inspired a number of parodies on YouTube and the hashtag #wheremekeys became a worldwide trending topic on Twitter.
On April 18th, 2009, a video of Manchester resident Zipparah Tafari singing “Where Me Keys, Where Me Phone?” was uploaded to YouTube by user Rampizzle12. Three years later on April 7th, 2012, Tafari appeared on Britain’s Got Talent to perform a live version of the song.
News Media Coverage
The day the episode aired, The Daily Mail published an article about the show, reporting that the hashtag #wheremekeys began trending on Twitter immediately after Tafari’s performance. On April 8th, the United Kingdom news blog the Mirror covered the story, calling Tafari “brilliant/irritating.”
On April 7th, 2012, Redditor mehcore submitted a YouTube clip of the performance to the /r/crappymusic subreddit. The following day, Tafari uploaded a tutorial dance video for the song to his official YouTube channel, which received mostly positive comments in support of his performance.
According to the Twitter analytics site Twee, “#wheremekeys” was ranked as the #1 worldwide hashtag on April 7th at 3:00 PM. As of April 16th, 2012, Tafari’s official Twitter account has accumulated over 4,300 followers.
Soon after the performance aired on Britain’s Got Talent, parody versions of the song began appearing on YouTube.