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Gina Indelicada it’s a brazilian meme that means something like “indelicate Gina” in English. It all started from a Facebook page called “Gina Indelicada”
The page consists of screenshots of messages sent to Gina by its fans asking questions about anything, which are always answered in a sarcastic way. “Brazilians are known for their friendliness, for their love of hugging and all that, what can sometimes be seen as fake. So whenever a person comes around who breaks that stereotype, people will relate to them as someone who speaks their mind and is sincere. Gina is all of that,” says Lopes.
On August 2012, the brazilian student Ricck Lopes created a Facebook page called “Gina Indelicada”. The name “Gina” was taken from a famous company that makes toothpicks in Brazil, “Rela Gina”.
The creator, who at the time was only 19, said he got the idea to create a page while cooking and saw a box of toothpicks on the table, and immediately linked the image of women of toothpicks with “Gina Indelicada”, what he judged a good idea for a Facebook page.
The page was created at 14th August (2012) and on 17th of the same month, had already reached more than 200,000 likes. It was a phenomenon that has spread throughout the brazilian Facebook very quickly, perhaps because the creator had other pages well known. With the popularity, the “Rela Gina” discovered the existence of the page, and ponder the possibility of processing Ricck Lopes by using the brand name and defame Gina, as she is a person who really exists, but the company realized that it would be more beneficial not to insist on a judicial problem and has partnered with the creator.
Forbes mentioned the meme. 
G1 (brazilian news site, in Portuguese): ‘Gina Indelicada’ creator is called to a meeting with the Rela Gina company.
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