Gino (2008)

from wikipedia:
In June 2008, the Wall Street Journal reported on a recent phenomenon involving “Gino” at Boston Celtics home games. When a Celtics win is certain, the PA monitor will play a montage of clips from the popular 1970’s dance program American Bandstand, set to disco music. One of the most notable dancers in the montage is a smoothly-dancing bearded young man dressed in black bell-bottomed pants and a T-shirt emblazoned with the name “Gino,” from Vannelli’s 1976 “Gist of the Gemini” tour.

Because of his attire, the young man became known as “Gino” to the Celtics faithful, and was adopted as an unofficial mascot of sorts. Celtics fans began sporting homemade “Gino” shirts at the games, and Vannelli himself, amused by all the attention generated by “Gino,” briefly authorized sales of the “Gist of the Gemini” T-shirts on his own website, with the proceeds going to charity.

A Boston Globe sports columnist created a semi-spoof documentary titled “Finding Gino” in an attempt to track down the young man in the archival clip. The columnist was unsuccessful, but the Wall Street Journal article finally solved the mystery of "Gino"’s identity (“‘Gino’ Fever Grips Boston”, June 6, 2008, p. B10). “Gino” was identified as Joseph R. Massoni, from Rialto, California. Massoni had appeared on a 1977 episode of American Bandstand accompanying a friend. The “Gino” shirt he had worn the day of the taping had actually been borrowed from the friend with whom he had gone to the show. Sadly, it was discovered that Massoni had died of pneumonia in 1990; he was only 34 years old.