Hipster Mermaid / Hipster Ariel

Hipster Mermaid / Hipster Ariel

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Updated Sep 13, 2012 at 09:52PM EDT by Brad.

Added Feb 10, 2011 at 01:53PM EST by Brad.

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Hipster Ariel (a.k.a Hipster Mermaid) is an Advice Animal image macro series featuring a screenshot of Ariel from Disney’s 1989 animated film The Little Mermaid and a superimposed caption poking fun at hipsterisms, in similar vein to Hipster Kitty.


The original image comes from the 1989 Disney animated film The Little Mermaid[10], which was based on the Hans Christian Andersen fairy tale of the same name. Blogger Braden Graeber[1] is credited as the creator of Hipster Mermaid on the F Yeah Hipster Ariel Tumblr[2], where the earliest known instance was posted on February 2nd, 2011.

Hi, my name’s Braden. A little over a week ago. I photoshopped raybans on ariel and posted it as my facebook profile picture (I have red hair and wear raybans) and onto my tumblr. I posted a few more versions with all-caps helvetica captions. The rest is meme history…

Graeber also operates related social media accounts like Twitter[3] and Facebook[4] pages for “Hipster Mermaid” macros.


From Tumblr, the image macro series quickly spread elsewhere in February 2011, getting picked up by social media aggregators like Reddit[5], BuzzFeed[6] and MemeBase[7] as well as image generator sites like MemeGenerator[8] and Quickmeme[9]. The series was also highlighted by a number of news sites and daily blogs such as Time Magazine[11] and New York Magazine[12] and Urlesque[13].

Although the captions shared some overlap with previous Hipster Kitty image macros, Ariel’s iconic image struck a chord with the Internet’s childhood nostalgia. Its popularity soon surpassed that of the former series and went on to inspire a number of other hipster Disney character spin-offs.

Notable Instances



Search Interest

External References

[1]Tumblr – Braden Graeber

[2]Tumblr – F Yeah Hipster Ariel first post on 2/2/2011

[3]Twitter – @HipsterMermaid Twitter account created on 2/8/2011

[4]Facebook – Little Hipster Mermaid

[5]Reddit – AdviceAnimals Subreddit Post on 2/6/2011

[6]BuzzFeed – The Best of Hipster Little Mermaid on 2/8/2011

[7]MemeBase – Go Cry Emo Kid: Hipster Ariel

[8]MemeGenerator – Hipster Mermaid

[9]QuickMeme – Hipster Mermaid

[10]Wikipedia – The Little Mermaid

[11]Time Newsfeed – Hipster Ariel Meme Was on Tumblr Before You Were article on 2/10/2011

[12]New York Magazine – See The Little Mermaid Reinvented As a Snarky Hipster

[13]Urlesque – I Liked Hipster Ariel Before She Was Mainstream

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