I Will Always Love You MADs

I Will Always Love You MADs

Updated Dec 22, 2013 at 08:31AM EST by mona_jpn.

Added Dec 22, 2013 at 08:22AM EST by mona_jpn.

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“I Will Always Love You” MADs (Japanese: えんだああああああシリーズ, Endaaaaaah Series) is a series of MAD videos consisting of a long long shouting by various persons/characters along with the 1994 Grammy awarded song “I will always love you” by Whitney Houston.[1]


A song for 1992 movie The Bodyguard[2], “I will always love you”, is one of the representative songs of Whitney. Her impressive long note in the climax part of the song is well known among many people in many countries. Japan is no exception, this song is often dubbed as “Endaaaaaah!” which comes from a phonetic transcription for the line in the climax part “And I (will always love you)”.


On YouTube, this song occasionally appears in fail videos of people trying to cover Whitney’s long note. A young girl’s freak-out in 2010 is a famous viral video that has earned many million page views. Meanwhile on the Japanese video sharing service, her long note has sometimes utilized as a musical resource for MAD videos of people yelling some short phrase along with it.

The reason why Whitney’s “Endaaaaaah!” goes quite well with those yells is reffered from the Japanese grammar that “da” is one of the terminal forms of adjectives or a copula for assertion or emphasis, and “ta” is also a copula for past form or present perfect form. Therefore, Japanese yells are usually end in “da” or “ta” (eg. How beautiful! → Kirei da!; What the heck are you doing!? → Nani wo Suru n’da!; I did it! → Yatta!).

This style of MAD was originated from an Airmoto video in March 2009[3], and became a fad by a Battle Dome video in the end of 2010.

Doraemon Battle Dome mo Detaaaaaah!” (Doraemon Battle Some is also in stores now!)

Since that, MAD editors have practiced to cause mild lulz by utilizing Whitney’s long note.[4]

Notable Examples

Left: My Neighbor Totoro | Right: It's Salmon!!!

Left: Z-KAI Commercials | Right: Keyboard

Left: JoJo's Bizarre Adventure | Right: Second Heaven

Search Interest

[Not Available]

External References

Editor’s Note: Registration is needed to browse the original videos listed in this section.

[1]Wikipedia – I Will Always Love You # Whitney Houston version

[2]Wikipedia – The Bodyguard (1992 film)

[3]niconico Video – 光らせていただいてます / Posted on 03-11-2009 (deleted)

[4]niconico Video – Search results for えんだああああああシリーズ

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