Part of a series on Reaction Images. [View Related Entries]

Updated Dec 19, 2011 at 05:05PM EST by James.

Added Jan 28, 2011 at 09:05AM EST by Arcadia.

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Impossibru is a reaction image based on a stillshot of an asian man wearing a bizarre expression and the caption reading “impossibru,” which is typically interpreted as the Engrish equivalent of the word “impossible” (Japanese: インポシブル imposhiburu). Both the image and the phrase has been used to express one’s surprise or exclamation across various forums and imageboard sites, and is notable as being similar to Rape Face.


The man shown in the original photograph is a Japanese comedian named Ayumu Kato, who became one of many celebrity victims in the popular hidden-camera prank show Panic Face King. In the episode, Kato is introduced to a group of businessmen (played by hired actors) under the premise of a business meeting. But as they begin their conversation, the three businessmen suddenly get shot down in front of him and a man wearing body armor enters the room to fire at the “snipers” outside. Kato falls to the floor in panic and moments later, another man enters the room with a gun, puts it to his head and informs him that he’d been punked by the TV show.

The clip was uploaded by YouTuber clicktoriscom on January 29th, 2010.


Since its rise in early 2010, the “impossibru” image has been featured on various humor blogs, imageboards and forums, including FunnyJunk[2], Cheezburger[3], FAILblog[4] and 4chan among others. There are also Facebook groups[5][6] dedicated to the “Impossibru” man.

A clip of the show was shown on the British panel show Have I Got News For You:


The Impossibru! face is primarily used as a reaction image, either to express a sense of disbelief, fear and rage or one’s genuine surprise. Due to its highly exploitable nature, the image has been also photoshopped and mashed-up with other reaction memes. Other times, the word Impossibru is placed in the photograph of a person making an asian face, or a regular photo is altered so the person in it looks asian.

Search Interest

External References

[1]YouTube – Panic Face King

[2]FunnyJunk – IMPOSSIBRU

[3]Cheezburger – IMPOSSIBRU!

[4]FAILblog – Impossibru

[5]Facebook Page – Impossibru

[6]Facebook Page – Impossibru

Recent Videos 6 total

Recent Images 68 total

Top Comments


I don’t know if this helps, but I’ve definitely seen this face before 2010. There’s a couple of deviantArt PLZ accounts I’ve seen a little bit of…

…which were created Jan 2008 and May 2009, respectively.

There’s also this Facepalm image I’ve seen on KYM ages ago:

This copy (pulled from Google) has its date modified marked Oct 2009.

So this raises a few questions in my mind: What was this called before “Impossibru!”? How memetic was it before 2010? And why do the people on dA keep associating him with cats?


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