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“Introvert, Extrovert” is a song written and performed by Australian teenager Luke O’Dell, who appeared on the Australian contest show X-Factor in August 2011. Appreciated by viewers more than the show’s judges, the video was shared similarly to Rebecca Black’s “Friday” -- so bad, it was good.
The song was first uploaded to YouTube on February 24th 2011 and was made available for purchase on the Australian iTunes store. However, the video did not receive significant views until Luke O’Dell appeared on the Australian version XFactor on August 31, 2011. He first sang the Kelly Clarkson song, “Since U Been Gone.” The judges did not enjoy his performance so he asked if he could sing his own composition, “Introvert, Extrovert.”
Despite negative votes from all the judges, O’Dell’s performance drew much attention from the audiences as well as the press including Australia’s Herald Sun, Sydney Morning Herald, Popsugar Australia, and the 9 News Viral Vacuum.
Search for the video worldwide peaked the day after the X Factor episode aired. On September 1, 2011, the song broke into Australia’s top 100 iTunes downloads. Socially, a Facebook page “Introvert Extrovert doesn’t matter” gained in likes.
On Twitter, the hashtag #introvertextrovert started catching on:
A few days after his X Factor appearance, his song was sampled for use in commericals for the Australian show “Beauty and the Geek,” airing on the second largest network in the country, Seven Network.
While an official remix was uploaded three weeks after the original video, many more remixes and covers were uploaded after the episode aired.
Sydney Morning Herald – Introvert, Extrovert or reality TV – it doesn’t matter
Popsugar Australia – Is Luke O’Dell’s “Introvert Extrovert” Now Stuck in Your Head?