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This is a meme that originated in the Yu-Gi-Oh fandom of Tumblr, but has spread across the site to other people and other fandoms. What started as a gif made by the mod of yugioh-gifs.tumblr.com of the green haired Seto Kaiba (from the “Season 0” Toei version of Yu-Gi-Oh that never aired in the states) looking very sadly and creepily out a window while it’s raining, became an instant joke, spawning from it countless variations of the gif, music videos, artwork, and songs dedicated to it.