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“Just As Planned” (Japanese: 計画通り, Keikaku Dohri) is a series of image macros and a popular catchphrase taken from a highly dramatic monologue scene in the popular manga/anime series Death Note. It is mostly used in imageboards and forum conversations for trolling purposes, as to imply that someone had been “played” by another individual’s premeditated ploy or trick, oftentimes regardless of its validity.
The scene is taken from the 53rd chapter of the manga series, which was released on July 4th, 2005. The main character of the series, Light Yagami (nickname: Kira), gains his forgotten memories back after coming in contact with the Death Note. Shortly after regaining his memories, he claims himself victorious and says to himself, “Just as planned”.
The original Japanese ver. / English ver.
The scene returns in Episode 24 of the anime series which aired on March 27th, 2007, in Japan and April 6th, 2008, in the US. In the English version, the sentence has been changed to “exactly as planned”.
Light’s facial expression and the phrase soon became the subject for parodies by the users on the Japanese textboard site 2channel and other websites. Shift-JIS arts and many parody illustrations have been created, and posted to the web since 2005.
Apparel outside of Japan
Shortly after the episode aired in Japan in March 2007, it was translated and subtitled for the enjoyment of English-speaking audiences. While the English subtitled version did not air until April 2008, a still frame of Light saying “Just as Planned” was first posted on 4chan’s /a/ board circa 2007.
The typically usesage of this screen shot on imageboard sites is to troll or manipulate others in conversations, as to imply that a commenter had been “played” by another individual’s ploy or trick. Conversely, when the target participant manages to evade or the plan doesn’t pan out accordingly, its failure may be acknowledged with “Not as planned”.
Usage in Fan Subtitles
Some fansubs are meant to be humorous as opposed to providing a proper translation. Because of this, cross-referencing memes occurs often, especially with the phrase “Just as planned.”
Along with the catchphrase, screenshots of Light’s smirk quickly became popular and recognizable. In 4chan’s /a/ (anime) board, people began to edit or draw in Light’s smirk onto the faces of other anime characters. Another popular editing technique is to add a headset or a Death Note onto a person and superimpose the catchphrase “Just as planned” over the image.
Derivative: According to Keikaku
The phrase “Just according to Keikaku” came from another subtitled version of Death Note Episode 24. The translator’s superflous note explaining that “Keikaku” meant “plan” in English added more hilarity to the already popular image and catchphrase.