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Le Monsieur Tout Nu is a photoshop fad that grew very quickly following the release of a promotional poster for the Montreux Jazz Festival.
On February 16, 2012, The Montreux Jazz Music Blog revealed the official promotional poster for the 46th season of the Montreux Jazz Festival. The poster turned out to be a black-and-white photo of a nude man walking through a desert landscape by photographer Greg Gorman.
Apparently, the picture was thought to be somewhat ridiculous, because later that same day, the Facebook group “Le Monsieur Tout Nu” (The Naked Man) was created, which was quickly followed by Tumblr blog “Lost naked man…” Both were dedicated to displaying humorous altered versions of the original poster, either changing or replacing the nude model or placing him into other scenes, similar to the photoshop fads 9/11 Tourist Guy or perhaps more apropos, Naked Man in La Redoute Advertisement.
20 Minutes Online – L’affiche du Montreux Jazz déjà détournée
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