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Mentos Commercial Parodies are spoofs of the 1990s TV advert campaign for the scotch mint brand Mentos. The original commercials illustrated a series of escapades involving youthful characters as they find their way out of complicated situations through quick thinking after eating a mint.
The Mentos campaign launched in the early 1990s with the slogan “The Freshmaker,” depicting young people solving problems in a quirky manner. The campaign was incredibly successful, helping sales rise from $20 million to $40 milion in three years. Rock band Foo Fighters was the first to parody these commercials in their 1996 music video for the song “Big Me” (shown below), poking fun at the campaign’s overwhelming optimism.
The commercials were parodied online as early as November 17th, 2000, when Newgrounds member wisemanofearth uploaded a flash-animated parody of a Grand Theft Auto character carjacking an elderly woman. The animation was subsequently highlighted as a Daily Feature on the following day and voted the Weekly User’s Choice. In 2003, another parody was posted to the gaming site Game Daemons. Additional video parodies began appearing on YouTube in February 2006, with an upload from FullSwingActor (shown below).
Between 2006 and 2008, additional parody videos appeared on Newgrounds, College Humor, Funny or Die, Break and eBaum’s World. In March 2009, a selection of Mentos commercial parody videos were featured on Buzzfeed. A second list of parody videos was featured on Crave Online in May 2012.
As of April 2013, there are more than 50,000 search results for “mentos parody” on YouTube.
Adweek – ‘Breaking Bad’ Mentos Commercial Is Fresh, Full of Life / Posted on August 27, 2012