Nonowa のワの

Nonowa のワの

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Updated May 20, 2013 at 04:50PM EDT by mona_jpn.

Added Jan 20, 2012 at 06:50PM EST by Alokp.

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Nonowa is a fan-made mascot character for the Namco Bandai franchise, THE iDOLM@STER. Her official name is “ののワさん” (Nonowa-san).

This mascot character is very popular among Japanese iDOLM@STER fans. Nonowa appears not only in many of the MAD videos and fanworks for iDOLM@STER, but also in the official anime/manga series.


The main heroine of the series, Haruka Amami, is known for having a very peculiar face when she is thinking or thoughtful in the iDOLM@STER games.

An anonymous user in /ogame/ (live for online games) in 2channel first created her Shit-JIS Art by Japanese characters “no” (の) and “wa” (ワ) in November 5th, 2007.[1] This was because her eyes looked like the Japanese character “no” ( の) while her mouth looked like the Japanese character “wa” ( ワ).

1st nonowa
“I who haven’t created any AA (Ascii Art) before made the AA for Haruka.”

The term “Nonowa” was created by this Shit-JIS art, and at the time it was a nickname for Haruka.

However, as this simple "Nonowa "Shift-JIS art was modified by many users in various ways, gradually Nonowa gained a personality of her own. Over time, she morphed from an emote to represent Haruka and became established among iDOLM@STER fans as the super deformed character Nonowa-san.


The concept of the creature inspired many amateur creators. They introduced Nonowa into their works, and Nonowa was spread across the Japanese web. There are various kind of illustrations, hand-drawn animations and parody videos with the Miku Miku Dance model of Nonowa.

As a result of this, more than 800 videos related to this creature have been uploaded to Nico Nico Douga (NND)[2] and over 2000 illustrations have been posted to pixiv.[3]

In addition, Nonowa goods such as body parts for Nendoroid figures[4] and phone straps[5] were released in Doujin markets.

Other Characters

There are actually several mascots similar to Nonowa that are based off of the different iDOLM@STER characters, however Nonowa is by far the most represented.[6] Other popular characters are 美希クリ (Mikikuri) , やよクリ (Yayokuri) , and リップーナ (Rippoona) who are based off of Miki, Yayoi, and Ritsuko respectively.

Creator’s Approval

This fan-made mascot has received attention from creators of the franchise.

Nonowa made cameo appearance in almost all chapters of the comic series “THE iDOLM@STER Dearly Stars: Neue Green” which ran from 2009 to 2011.

Nonowa made an appearance in the 7th episode in the 2011 anime series as a doll that belonged to one of Yayoi’s siblings.

In July 2011, Nonowa was also used in NBGI’s official promoting campaign on NND.

Announcement on the Official website[7]

Search Interest

External References

[1] – 力士実装とかちょっとネタに走りすぎ (thread archive)

[2]Nico Nico Douga – Search results for ののワさん

[3]pixiv – Search results for ののワ

[4]BLUE DRAGON artworks

[5]くるくる堂 – ののワさん携帯すとらっぷ (Japanese)

[6]Project-iM@S Wiki – Nonowa and the creatures

[7]THE iDOLM@STER for Animation OFFICIAL PAGEリアル765プロ企画 – 決定したお仕事 (Japanese)

Recent Videos 8 total

Recent Images 18 total


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