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In early May 2013, the URL thug-notes.com and Facebook fan page for Thug Notes were created. The YouTube channel launched on June 3rd, 2013 with an episode explaining Fyodor Dostoyevsky’s 1866 novel Crime and Punishment. His reinterpretation of the novel recieved more than 75,000 views in a month and a half.
The day after the series launched, TubeGeeks lauded the series for its analysis, which he describes as “peepin’ motifs,” and compared the series to Quirk Classic, a publishing company that retells classic novels with zombies, androids and sea monsters. Over the next two weeks, Thug Notes videos were featured on WebProNews, Guyism and MTV Guy Code, On June 24th, his review of Harper Lee’s 1960 novel To Kill a Mockingbird (shown below) was submitted to the /r/Videos subreddit where it generated nearly 11,000 upvotes, more than 3,000 points overall and nearly 350 comments.
The same day, the video was submitted to Buzzfeed by a community contributor. On June 25th, the Daily Dot published an article on the show that was shared nearly 330 times. Since June, Thug Notes has been featured on College Humor, Complex, BroBible, the Huffington Post, Tastefully Offensive and the Inquistr. As of July 2013, Thug Notes has more than 65,000 subscribers, 801,000 views and receives an average of 17,000 views per day.
The Huffington Post – Thug Notes Gets ‘Buck Wild’ With ‘Lord Of The Flies’ (VIDEO)