Share a Coke

Overview

Share a Coke refers to a photo trend on Tumblr which features Coke bottles and cans from a promotion which features labels which read "share a coke with" before a variety of names. These names are often paired with corresponding television and movie characters that, depending on their popularity, the Tumblr user would or would not want to share a coke with.

Background

In June of 2014, Coca-Cola^[1] launched a "share a coke" campaign which features the slogan and a variety of 250 different names on Coke, Coke Zero and Diet Coke bottles. The campaign had been running in other countries, however, since 2011. On September 27th, 2011, Tumblr user p-etalss^[3] introduced the tag #shareacokewith with a picture of a Coke bottle which reads Catherine. On October 4th, 2011, Tumblr user blatantnarcisism^[2] introduced the tag #cokenames with a picture of a Coke bottle which reads Emily.

Notable Developments

In 2011, two Tumblr posts tagged #shareacokewith gained over 100 notes included gri-bigbang's^[13] post on South Korean band Big Bang which gained over 500 notes and desteryismycaptain's^[14] post which features a bottle with reads "share a coke with your cat" which gained over 16,000 notes.

In 2012, four Tumblr posts tagged #sharedacokewith gained over 100 notes including yvov's^[10] post on Adventure Time which gained over 200 notes, tron-wolf's^[11] post featuring a bottled reading Wolfgang which gained over 100 notes and yvov's^[12] post on New Zealand which gained over 700 notes.

In 2013, three Tumblr posts tagged #shareacokewith gained over 100 notes including winters-ghost-soldier's^[7] post on Merlin which gained over 300 notes, ipodger's^[8] post on Tomb Raider which gained over 300 notes and soemthingsparkly's^[9] post on Homestuck which gained over 400 notes.

As of July 2014, five Tumblr posts tagged #shareacokewith have gained over 100 notes in 2014, including sabriel-otp's^[4] Supernatural post which gained over 1,000 notes, catie-does-things's^[5] post which recreates the Nativity with cans which gained over 400 notes and undies-comma-dirty^[6] Frozen post which gained over 800 notes.

Notable Examples

Search Interest

External References