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Snacklish is a site which allows translating words or phrases into Snickers language, replacing syllables with words related to chocolate and candy.
The site was originally launched in 2009 by Snickers, as part of an advertisement campaign. On March 3rd, 2009, the site was mentioned by The New York Times in the article about advertisement. The site was also featured on Jimmy Kimmel, which, according the site creators, brought 800% increase in traffic.
On February 5th, 2013, the site was noticed by 4chan and several threads on various boards were created, asking to insert some name or a quote and then post the results.
Aside from translating the phrases, the site also allows downloading the images containing the said phrases. This in turn, allowed people to superimpose the translations onto the images, from which the translated quote originated. The quotes might come from known franchises, such as Metal Gear, and Deus Ex, or internet memes, George Costanza Reaction Face, and Navy Seal Copypasta.