Translator San / He Just Doesn't Give a F**k

About

Translator San (a.k.a “He Just Doesn’t Give a Fuck”) refers to Japanese-English interpreter Takayuki Nushida who became the subject of an exploitable photoshop meme after translating at an E3 event using a pen and notepad.

Origin

During Sony’s press conference at E3 2009, Kazunouri Yamauchi (creator/producer of GT series) gave a presentation for an upcoming Gran Turismo PSP game. Yamauchi was accompanied by an interpreter that opted to read his hand-written translations off a notepad. While his diligent note-taking was most likely used a measure to ensure accuracy, it was joked that he was too engrossed in his notepad to give his full attention to Yamauchi.

Spread

An archived 4chan thread from June 3rd, 2009 shows users participating in the photoshop meme.^[1] The same day a YouTube video of the presentation titled “He Just Doesn’t Give a Fuck” was uploaded, and has received over 100,000 views as of June 2011. There are photoshopped pictures of the GT5 translator began to surface across sites like Neogaf^[1], Kotaku^[2], the IGN boards^[3], Game Trailer Forums^[4], and the Japanese blog Hatimaki.^[5]

Search

Search queries spiked in June of 2009, immediately after the E3 event, and dramatically fell off until June the following year around the same time as E3 2010.

Notable Derivatives

Template

External Links

^[1] 4chanarchive – It’s just like… he doesn’t give a FUCK!

^[2] Neogaf – E3 2009 gifs/Photoshops Thread

^[3] Kotaku – The Second Best E3 Meme Is…

^[4]IGN Boards – Sony E3 BORING Translator Guy PICS

^[5] Game Trailer Forums – OMG it’s Translator San

^[6] Hatimaki – 【E3】ソニーの発表会に通訳として出てきたおっさんがなぜか海外サイトで話題に