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Underage Drinking Prevention Poster Parodies (Japanese: 未成年者飲酒防止ポスター) refer to a series of parody illustrations based on a public service announcement campaign seeking to raise awareness for underage drinking prevention. In January 2013, one of the posters carrying an anti-drinking message quickly began to spread on Twitter and subsequently became an easy target for parodies and satires.
This poster was originally drawn by Miyu Ikeba, a student at the Tajimi Technical High School in Gifu Prefecture, and submitted to the 11th Underage Drinking Prevention Poster Design Competition, which was co-hosted by the Brewers Association of Japan and other Japanese major beer companies in November 2012. Ikeba’s submission received the highest award in the high school category.
The poster gained its critical momentum on January 22nd, 2012 when Japanese Twitter user nagarehoshi0415 tweeted a link to the poster, generating more than 9,800 retweets and 3,000 favorites within the first week.
Ikeba’s poster soon inspired viewers to create and share their parody illustrations featuring other fictional characters and temptations, such as riding on the Evangelion, getting into the monster ball or signing a contract with magical girls. The parody phenomenon was picked up by IT Media News on January 25th, 2012. In the following days, various compilations of parody illustrations were featured on the search portal site Naver Matome while more than 170 illustrations and 482 tweets containing the phrase “Underage Drinking Prevention Poster” (“未成年者飲酒防止ポスター”) were submitted to Pixiv and Twitter during its first week, respectively.
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