Underage Drinking Prevention Poster Parodies

Underage Drinking Prevention Poster Parodies

Updated Dec 29, 2013 at 03:23PM EST by mona_jpn.

Added Jan 26, 2013 at 05:29PM EST by mona_jpn.

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Underage Drinking Prevention Poster Parodies (Japanese: 未成年者飲酒防止ポスター) refer to a series of parody illustrations based on a public service announcement campaign seeking to raise awareness for underage drinking prevention. In January 2013, one of the posters carrying an anti-drinking message quickly began to spread on Twitter and subsequently became an easy target for parodies and satires.


This poster was originally drawn by Miyu Ikeba, a student at the Tajimi Technical High School in Gifu Prefecture, and submitted to the 11th Underage Drinking Prevention Poster Design Competition, which was co-hosted by the Brewers Association of Japan and other Japanese major beer companies in November 2012. Ikeba’s submission received the highest award in the high school category.[1]


How to Refuse Alcohol If You’re a Minor

1. Say clearly “I Don’t Drink.”

Ex: “NO”
2. Explain “why you don’t drink.”

Ex: “For my bright future.” (tck, tck)
3. If you’re still pressured to drink, just run.

Ex: “Good bye.”
Incidentally, enforcing alcohol drinking to minors is punished by laws.


The poster gained its critical momentum on January 22nd, 2012[3] when Japanese Twitter user nagarehoshi0415[2] tweeted a link to the poster, generating more than 9,800 retweets and 3,000 favorites within the first week.

Ikeba’s poster soon inspired viewers to create and share their parody illustrations featuring other fictional characters and temptations, such as riding on the Evangelion, getting into the monster ball or signing a contract with magical girls. The parody phenomenon was picked up by IT Media News[7] on January 25th, 2012. In the following days, various compilations of parody illustrations were featured on the search portal site Naver Matome[4] while more than 170 illustrations[6] and 482 tweets[5] containing the phrase “Underage Drinking Prevention Poster” (“未成年者飲酒防止ポスター”) were submitted to Pixiv and Twitter during its first week, respectively.

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