Updated Mar 24, 2011 at 12:50PM EDT by Sav.

Added Mar 24, 2011 at 12:36PM EDT by Sav.

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Yiayia is a photoshop exploitable meme in the likes of Sad Keanu or Approval Guy, in which the photo of a “yiayia” (Greek for grandma) is superimposed in photos of situations where a typical traditional grandma would disapprove, such as couples living together before marriage or Charlie Sheen


The image of the “yiayia” was cropped from the advertisements of the Athenos branded greek yoghurt and hummus.

The cropped image was retrieved from this ad:

The grandma shows her disapproval from the man in the ad not having a job (Y U NO have job?)

Examples of Exploitable

The image has been photoshopped in various situations:


see Google Insights for the term “Yiayia” here

The term “yiayia” has seen an uprise in search in the beginnings of March (around the time the Athenos ads were uploaded to YouTube) and again in mid March (where the exploitables began to surge)

Related Posts

Things We Bet Yiayia Disapproves Of (Buzzfeed)

Yiayia Feed (Buzzfeed)


Discussion at the Meme Research forums of KYM

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