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Joined Feb 16, 2014 at 04:56PM EST
Search engine optimization (SEO) describes the household of procedures created to improve the ranking of a web site with online search engine. SEO work is often organized with online search engine marketing. The search engine optimization market can be broken down in to 2 approaches or camps: “white hat SEO” (techniques accepted by online search engine such as expanding content and improving site quality) and “black hat SEO” (techniques such as directory spamming and cloaking).
White hat (like ourselves) believe in making use of only openly authorized strategies to make certain that their customers are never ever blacklisted by search engines; while black hatters believe that SEO is a try to adjust positions, and that the particular procedures one utilizes to rate well are unnecessary. We never ever use clandestine, “black-hat” methods that might yield quick outcomes however ultimately could badly influence your ranks.