The long-awaited sequel to Ghost of Tsushima, Ghost of Yotei, is finally out, but not everyone is happy about the game's protagonist.

One angry fan recently made a post showing what the character might look like if she were designed with gamers in mind, accidentally sparking an ironic meme format parodying the critic's opinion.

So, what exactly is the context of the "Designed With Gamers In Mind" meme, and how is it being used online? Here's what you need to know.

What Is The 'Designed With Gamers In Mind' Meme?

The meme got started on October 8th, 2025, when X user @mrphillipchan made a post criticizing the video game Ghost of Yotei's protagonist, Atsu.

The game has been inundated with discourse from the anti-woke crowd for months leading up to its release, largely because the protagonist is a realistically portrayed woman.

On that day, the X user posted a meme showing an edited version of Atsu with an enlarged chest, cleavage and makeup under the caption "Designed with gamers in mind," suggesting gamers want Atsu to be more attractive.

On the right is Atsu's in-game model, captioned, "Designed with activists in mind," suggesting she was designed to appeal to women's rights activists.

While many agreed with the user's opinion, many others did not, inspiring retaliatory memes.

How Is 'Designed With Gamers In Mind' Used In Memes?

In the days following the post, X users began making their own, ironic versions of the meme that parody the idea put forward by @mrphillipchan.

These posts take other popular video game characters and apply them to the same format, placing an edited, "more attractive" version of the character under the "designed with gamers in mind" caption and a more typical model under the "designed with activists in mind" caption.

The memes are meant to parody the original post by criticizing the idea that gamers only want the protagonists and characters in their games to be stereotypically attractive.

While these memes can mostly be found on X as quote-reposts to the original, they're now spreading to sites like Reddit and Instagram.

What Are Some More 'Designed With Gamers In Mind' Memes?

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For the full history of the Designed With Gamers In Mind meme, be sure to check out Know Your Meme's encyclopedia entry for more information.