What's The 'Ignoring Celebrities' Trend On TikTok? The Reason Why JoJo Siwa Is Being Ignored Explained

TikTokers have started ignoring celebrities on social media, but for some reason, the ignore-a-thon has only centered on JoJo Siwa thus far.

The average person is used to getting little to no engagement on their Instagram or TikTok posts. However, a celebrity or influencer doesn't often feel the rejection of getting no likes. The budding campaign seems to aim at that weakness among the elite.

But where did this recent "Ignoring Celebrities Trend" start? Who created it and why is it viral? Let's explain.

@lucis100thaccount i love this game #fypシ゚viral #jojosiwa #ignore #celebrity #funnyvideo ♬ original sound – Nelly Furtado

Who Started The 'Ignoring Celebrities Trend?'

The 2024 trend appears to have been started by TikToker @heeemaw at the end of November. She posted a video with text reading, "Bruh imagine if we all just started ignoring celebrities. Like how hilarious would it be if they posted and got like 13 likes." The video racked up more than 52 million views in a week.

Although it seems like a novel idea, versions of this trend have already existed. For instance, earlier this year, a trend of blocking celebrities called Blockout 2024 went viral online. It was a pro-Palestine movement that aimed to deflate the careers of celebrities supporting Israeli businesses.

This recent Ignoring Celebrities Trend follows a similar format but without the political motivation. Per the original video, it's just for laughs.

@heeemaw

Would be so funny 🫢😏😏😏🤣🤣

♬ original sound – anita 🎧⭐️🌷✨

Why Are People Ignoring JoJo Siwa?

A comment on the original video, which received over 195,000 likes at the time of writing, named former Nickelodeon star and pop singer JoJo Siwa as the first target of the trend.

JoJo Siwa is not a bad person by many people's judgment, but she's something worse according to internet-brained people — she's cringe.

Many TikTokers have alleged that JoJo Siwa's engagement numbers have gone down on TikTok. According to viral videos on the matter, she's getting more views than likes. However, people are already wondering what celebrity they should ignore next.

@_bab3.nay_ Its The fact she just came back on tik tok#JOJO #SIWA #ignore #celebritynews #fyp ♬ original sound – anita 🎧⭐️🌷✨

@smirielloo

I nominate that girl who won video of the year simply for being attractive

♬ original sound – anita 🎧⭐️🌷✨

Why Is The 'Ignoring Celebrities Trend' Viral Right Now?

It seems that people are fed up with the demeanor of celebrities online. Maybe people believe that celebrities have it too good. Maybe it's an outlet of frustration at the system at large. The trend is obviously punching up.

There have been multiple instances when celebrities seem out of touch with reality, like when Gal Gadot and other celebs sang Imagine back in 2020. The Ignoring Celebrities Trend obviously aims at humbling these people.

@momo_reaghan its so humbling for them #jojosiwaoffical #ignore ♬ original sound – Nelly Furtado

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For the full history of Ignoring Celebrities Trend, be sure to check out Know Your Meme's entry for even more information.