The legendary underground kingdom of Agartha, part of the Hollow Earth conspiracy theory, has slowly been making its way into modern extremist meme culture.

The mythical city was first conceptualised in fringe occult fantasies in 1910, and it now sits alongside semi-ironic white supremacist memes that came before it, like Hyperborea.

In 2025, the Agartha myth was expanded with White Monster Energy drink imagery in a series of TikTok memes that joked about the beverage being the key to unlocking the secrets of the legendary city.

But recent events have led to a sharp transition from esoteric in-joke to a dangerous reality, with Agartha being directly referenced in a student-linked bombing in Jakarta, Indonesia, in November 2025.

Here's a brief history of the meme and why Agartha is making headlines lately.

What Is Agartha, And Why Is It Such a Fixture In White Supremacist Memes?

Agartha is a mythical underground kingdom said to exist within the Earth's hollow interior. Its roots stretch back to 1910, when French occultist Gérard Encausse republished earlier esoteric accounts of subterranean civilizations.

Between the wars, the German Thule Society, which had close ties to Adolf Hitler, adopted Agartha as part of its mystical worldview. American esoteric writer Raymond W. Bernard also mapped the "Hollow Earth" and the supposed entrance to Agartha, cementing its place in fringe occult lore.

The city gained a second life in meme culture more recently, often entangled with jokes about Hyperborea and ironic Aryan Classic videos that both sincerely and ironically propagated ideas of white supremacy.

For example, on March 20th, 2021, Redditor OverTheBerlinWalls posted a meme to the subreddit /r/TrollFaceIncident about Germans opening the "gates" to Agartha, gathering over 1,000 upvotes in three years, while iFunny user mohlvk15aa8163 posted a joke about the entrance to Agartha in 2024, gathering over 1,000 smiles in a year.

On November 30th, 2023, X / Twitter user Raw Egg Nationalist wrote, "Agartha, the hollow earth, all of it is real," earning over 3,000 likes, while X user @Howlingmutant0 wrote, "This is how I stand at the gates of Agartha when I see a swarthy Italian trying to enter," gathering over 2,000 likes in a week.

What Was the 2024 Agartha Revival on TikTok?

In 2024, Agartha memes reemerged on TikTok as the fabled city once again saw a resurgence online.

For instance, TikToker @realmadwolf475 posted a clip explaining Agartha in "Cat-terms," while TikToker @iblamealaric posted an ironic meme video about Agartha, gathering over 400,000 plays and 60,000 likes in a week.

@realmadwolf475 Agartha Explained in Cat Terms #agartha #educational #historytok #memes ♬ original sound – Madwolf475

@iblamealaric

♬ Originalton – 06lx

These videos often exaggerate the mystical and pseudo-scientific aspects of Agartha to mock the earnest beliefs of early 20th-century occultists, with many creators assuming and subverting their viewers' familiarity with myths like Hyperborea, and esoteric alternate history theories.

What's With All The Agartha White Monster Energy Drink Memes?

By late 2025, Agartha memes had merged with another unexpected cultural artifact: White Monster Energy drinks.

On TikTok, users began editing the much-memed drink into surreal clips where a sip opens a portal to the mythical underground city in videos often set to a high-tempo EDM remix of the song "Down Under" by Men at Work.

On October 20th, 2025, TikToker @goriocs2 posted a CS:GO edit featuring a glowing can of White Monster transporting the player to Agartha, racking up over 2 million plays.

Days later, TikTok user @t0nymntn posted a version that showed armed men breaching the gates through a Monster Energy drink portal.

@goriocs2 White monster #agartha #cs2 #csgo #csgomemes #fyp ♬ original sound – GORIO cs2

@t0nymntn An ancient ritual #agartha #sora #fyp ♬ Originalton – Gblack

How Is Agartha Being Linked to the 2025 Incident in Indonesia?

On November 7th, 2025, SMA Negeri 72, a school in Jakarta, became the site of a shocking attack during Friday prayers. Explosions injured more than 50 people, mostly students praying at the school mosque.

Investigators later found toy weapons inscribed with slogans, including "14 words. For Agartha" and "Brenton Tarrant. Welcome to Hell," alongside other mass shooter names.

Detachment-88, Indonesia’s counter-terrorism unit, stated that a 17-year-old suspect acted alone but drew inspiration from multiple white supremacist mass shooters.

According to a statement given by a Detachment-88 spokesperson, Eric Harris, Dylan Klebold, Dylann Roof, Alexandre Bissonnette, Vladislav Roslyakov, Brenton Tarrant and Natalie Lynn Rupnow were named as figures who may have inspired the attacker.

The inscriptions on the toy rifle explicitly linked the incident to Agartha, signaling that the attacker had absorbed extremist white supremacist lore circulating online.

The incident marks another violent mass attack that overtly points to fringe ideas that have gained traction in extreme corners of the internet.

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For the full history of Agartha memes, be sure to check out Know Your Meme's encyclopedia entry for more information.