Hello guys. In between newsfeed and viral videos you enjoy watching, I'm making this thread to start, I hope, a somewhat serious debate among users, but also mods and members of the staff, who knows.
InB4 tl;dr, this can be quite long.
No, I don't have any link to offer. This is not based on any article or studies published online, even if some may exist, I don't know.
I bet you'd rather read Sweatie quoting AlJazeera with his neo-con mind, HoH making us laugh while being serious about her neo-nazi antics, that silly HoH, Captain_Blubber coming back for a new CBC or Troll_King doing what he does best.
Anyway, there is a growing problem on KYM since quite a moment now. Oh well, if we had to consider everything inside the spectrum, there are actually many "problems", ranging from websites bugs, to the overall community's attitude towards newcomers and each others but I'm sure James is doing his best, the same way staff members and us mods are here to help and… well.. moderate.
Now, the main core of my post: People that create memes.
When I first arrived here, I shared the same thought as many of you for a long time. Yes, true memes, according to our FAQ, general explanation and state of mind, happen to exist genuinely, one might say naturally or organically. By that, what is implied is that it becomes a meme when a piece of media gets lot of attention, becomes heavily parodied enough (ect…) by people who may not be the creator or closely related to him in the first place. If it happens, then it will be seen as forcing (when it comes to celebrity gain) or astroturf (when affiliated to a brand or trademark in order to sell their good). It seem obvious fairly enough and I won't add more on the "is it a meme because you declare it or do you declare it because it is a meme" Philosoraptor moment.
HOWEVER, saying "you don't make memes!" or "people don't create memes, they happen naturally" is a very big mistake. I'm not talking about the many attempts to blatantly force/astroturf something, in which very few have succeeded (Fuck Yeah Seaking, Girugamesh, Old Spice), no, I'm talking about Internet artists and creators and not only the Deviant Arts ones.
There are people who have left their fingerprint into the makings of memes. Kajetokun, for example, may have not foreseen the success of Over9000 but he knew, afterwards, that, with his others creations, he would gain a strong following, strong enough to be fairly influential within the Youtube Poop community.
We can talk about Weebl and his songs as well, or any influential artist who, because of his following, was at the birth of a meme for that matter. You would also be amazed by the lot of people/website popularizing things partly for the purpose of "crafting" a meme (HONK HONK HORSEMANING CONTROVERSY).
There are artists at the beginning of the meme scheme who create contents. Their content may or may not become memes but when they do, there are still here, either profiting of the opportunity or not caring at all.
"You don't create memes", then, isn't an actual basis in favor of rejecting a meme entry. It doesn't work that way anyway. If someone comes in to say "I created that meme, here is how and why" in a relatively well-written entry, we won't deadpool it for sure. Okay, I must admit it didn't happen that much compared to the tons of "I made that picture lol" kind of crap entries.
I'll just say that, when you're red-handed at trying to force a meme or you don't try to hide your intent, it won't become one because of a backslash. I you don't get caught, it may become what I would call a semi-fabricated meme. They are first made specifically to launch a trend and finally become a meme when more people jump in, seduced by it. It's something that is mostly enclosed to image based memes such as exploitables/macros and, from what I've seen, they don't last that long for most of them.
I don't like them, even when they are very funny, because, to me, they "betray" the initial meaning of a meme. But whatever.