Edit: typo in the title. I meant to say "possibly"
As a disclaimer: The topic is inspired by This VICE/Motherboard article I feel this article is relevant to this site and its mission to document memes.
The article in question is about the author's search for the dankest of dank memes, and the ethical dilemma that ensured for her. She talked several people including, college students (one of whom has a PhD in memes, the editorial board of a different meme site and the author of a book about hacking and hacktivism.
Some of the concepts involved in the article are "ethical sourcing"…
Amy Johnson, a PhD student at MIT and a fellow at Harvard's Berkman Klein Center for Internet and Society told me that, in general, it's useful to consider "ethical sourcing" as a way to examine the labor practices and environmental impact of producing and consuming a product.
"What environmental impact, broadly construed, does sharing a dank meme from an extremist site have?," she said. "To answer this, we'd need to know if the meme is branded or otherwise indicates its original site. If it is or does, then sharing it serves to advertise the site, and in a positive way. That seems bad."
Johnson, it should be noted, is "investigating what happens when online parody is taken too seriously," which makes her uniquely qualified to discuss my seemingly ridiculous ethical quandary. Unmarked memes that hide the source of origin, on the other hand, raise their own problems.
"This seems a bit like intentionally not telling your vegetarian friend that there's chicken in the super delicious dish you just handed them and then watching them eat it," she said. "You've decided that sharing the deliciousness of the dish outweighs your respect for their principles."
and "decontextualisation"
Ryan Milner, meanwhile, has a PhD in the study of memes (really), and says that transplanting beautiful memes from gross sites (Nazi subreddits, 4chan, weird Discords) to slightly less gross ones (Twitter, Facebook, Tumblr), is a time-honored tradition and can likely be ethically done if performed carefully and meticulously."As long as you're not taking explicitly problematic content and as long as you're not explicitly amplifying the troublesome sites, then you're doing that decontextualizing work that comes with memes, and kind of sanitizing them by the mere fact that you're lifting them out of the shit," Milner told me in an email.
"You can sanitize and popularize the images by releasing them among the normies, thus making alt Nazi cool kids whine about how the mainstream ruined their meme magic," he said. "You can be like the Tumblr kids who ruined Pepe and made the 4chan kids all indignant (before the Nazi thing, of course). And that, my friend, is your ethical good."
As members of a site (or two) that is connected to meme culture by default, what do you think about the article and its concepts and subjects?